How to break through the small crane market

According to Shandong China Coal Group crane manufacturer, in recent years, domestic small crane (referred to as small crane) has made rapid progress in the development, but with the increasingly mature technology and industry competition, how to break through the small crane market has become a big problem in many crane manufacturers, the following to do a discussion.

First, increase the investment in technology and research and development, by improving the overall performance of small crane to meet the market and customer personalized needs, so as to create a leading edge in this field. As a crane manufacturer can focus on the ease of use, bearing capacity and multi-purpose considerations, and as a breakthrough to create their own unique product technical advantages.

Second, the establishment of a complete crane market sales channels and after-sales service network. Because small crane as a high frequency of use of small machinery, the application range is very wide, a full range of sales network is conducive to the product sales promotion, at the same time should be supported to follow up technical guidance and after-sales service, thus forming a complete sales service system, for the continuous promotion of products to lay a solid foundation.

Third, adopt online and offline, multi-dimensional and multi-tiered Internet marketing and promotion to improve product market exposure and sales conversion rate. Now customers access to information has gradually shifted from offline to online, as lifting vendors would should build their own network marketing team, through the website, B2B platform, WeChat, from the media, and other small portable crane product marketing in the form of order to build product awareness and improve the conversion rate, which is the important way to develop the small crane market.

To sum up, as a crane manufacturer should be both inside and outside, seize the opportunity, from product performance and quality, sales channel network, marketing promotion methods and other multidimensional multidimensional aspects to break through the small crane market, to build their own comprehensive competitiveness.