Steady Progress In Seeking Win-Win Cooperation To Create A New Era Of Excavation Machinery Industry

Chinese Excavation Machinery Branch Executive Vice President And Secretary General Li Hongbao made a special report titled "Striving for Win-win Cooperation and Mutual Benefit to Create a New Era for Excavation Machinery Industry" and shared the industry's overall sales data, future market trends, the future Three years of mining machinery sales forecast and so on.

According to data quoted in the report, Li Hongbao said that at present, 35 enterprises plan to invest in the production of excavators in China, a decrease of 50% from the peak in 2011, nearly 20 large-scale manufacturing enterprises and a designed production capacity of 400,000 units.

The excavator industry has recovered since the second half of 2016 and is even more pronounced in 2017. Driven by such factors as macroeconomic recovery, infrastructure overhauls, renewal of new mobile phones, renewal of second-hand mobile phones, stabilization of real estate investment and recovery of the mining industry, excavators Nearly 100% increase.

Li Hongbao believes that the current excavator sales and the domestic market situation is matched, showing consistency with the macroeconomic, but also reflects the cyclical law. However, considering the low base effect in 2016, the industry growth rate will gradually decline in the future.

Li Hongbao in the report on the 2017 January-October excavator industry competition conducted a specific analysis.

In the first ten months, the total weight of products sold in the market was 1.78 million tons, an increase of 103% over the same period of last year. In terms of tonnage, the share of domestic brands dropped, and the brands in Europe and the United States rose sharply. European and American brands dominated the large tonnage excavator market.

From January to October, the average tonnage of domestic brands was 14.3 tons. Europe, the United States, Japan and South Korea were 20.2 tons, 16.4 tons and 15.2 tons respectively.

In recent years, the share of domestic brands has risen sharply, stabilizing at about 50% in the past three years, and the occupancy rates of Japanese, European, American and Korean markets also have stabilized and the market competition has entered a deadlock phase.

Benefit from the technical level, product quality and market services, such as the continuous improvement of soft and hard power, domestic brands are gradually breaking into the big market, while foreign investment is also increasing emphasis on small digging the market. Domestic brands, foreign brands down, is expected in the future, domestic brands and foreign brands will start a full range of market competition.

Excavator sales from the domestic market structure, the first excavator in October to dig small dominating, accounting for 61.5%, accounting for 14.3% of large digging in 24.2%. As China's market economy structure changes, excavator product structure is also changing. Driven by urbanization and the construction of new farm machinery, small digs have shown an upward trend in the past 10 years. However, this round of recovery has been boosted by the investment-driven effect and the share of ZDIC has been raised.

In terms of market concentration, the total sales of the top four and top eight brands were 52% and 76% respectively, and the top 10 brands accounted for 82.9% of the total market. The competitive advantages of the leading enterprises were prominent and the excavator industry continued to concentrate on the high market Degree of evolution.

From the ten-year holding, the next 3-5 years, 1.5 million units can basically meet the market demand, excavators into the stock market, the future of the old machine replacement will become an important market demand.

Excavators in October before the cumulative export 7478 units, an increase of 27.5%, exports accounted for 6.6% of total sales.

At present, excavators in China account for about 20% of the world's total. China's exports account for a relatively low proportion of the total overseas, only 2% in 2017. After years of development, Chinese excavator products have the ability to go further and should speed up the pace of internationalization.

Li Hongbao concluded that the excavator market in 2017 presents the following new features:

Remarkable market recovery, the industry remained rational.

Hengqiang strong, will gradually enter the new era of leading enterprise competition.

The pressure of environmental protection policies, highlights the impact of key components supply.

Used equipment clearance, the new machine market expansion.

New changes in market demand led to continuous adjustment of product mix.

Technology accumulation helps boost the competitiveness of domestic brands in the market.

Deep integration of construction machinery + Internet to create new value of the industry.

In the future, the small digging market dominated by new urbanization and new rural construction and the export market dominated by the "Belt and Road" will be the major driving forces in the excavator market.

In the next 3-5 years, the market holding amount of about 1.5 million units can basically meet the market demand, and the mining machinery market will gradually enter the stock market stage. At present, the market share of the first-stage, second-stage and third-stage excavator products in the market is 19.4%, 65.9% and 14.8% respectively. The market stockhold quantity is calculated according to eight years and the potential for replacement and replacement is enormous.

In the next three years, the excavator market will generally maintain a steady and turbulent trend. It is estimated that the sales volume will fluctuate from 130,000 units in 2018-2020.